Why not to be more practical?

Let choose seams that guaranties reliability!
   
Это правильно, когда одежда служит 2-3 и более сезонов.
It is good when clothes serves 2-3 and more seasons.
Does not breaks after 10th wash.
Не "лезет" по швам из-за того, что много передвигаетесь, садитесь-всDoes not falling out, only because you move a lot.

Секрет такой надежности во всех характеристиках изделий, а не исключительно в качестве самой ткани. 
Здесь далеко не главную роль играет грамотность кроя, выбор одежды по размеру.
Secret of such reliability is in all characteristics of products and not only about the fabric itself.
It is not only about cut literacy, choice of clothing size.

Все-таки, техника выполнения самого шва = важный аспект, чтобы изделие служило долговечно, и телу было комфортно в местах касания шва к теIt is also the technique of making the seam(which is an important aspect) so clothes could serve as long as it possible and the body was comfortable in the places of contact to the body and seam.

We understand and we know how to  work with seams.
Да,  некоторые швы весьма трудозатратYes, some of them are very labour-consuming.
That is why for cheap clothes usually use “quick” seam.
Nevertheless it damaging all product in the end of first season.
Поэтому, мы шьем более сложными швамThat is why we sew with more complicated seams.
It takes more time.
It means more  sewing operations( to underlay the fabric, to re-lay it, to iron it, to take it in)
But we made dependable clothes.

Например, на этом фото - слева пример сшивания простымFor example, on the left photo you can see simple first seam.
But we use double seams, laying fabric in the “lock”



Да, некоторые швы - очень технически сложны в исполненYes, some of seams are technically difficult to make.
Master should be technically prepared for work with fabrics and he must have good visual thinking.
Our tailors like to use those seams and to train their imagination.

In clothes, that creates our team there are qualitative new textile processing of seams, that guarantees reliability and durability of exploitation of our products.

And, of course, comfortable wearing!

Dear customers, choosing clothes, unscrew the product and evaluate each seam.
Touch it to be sure that it will be comfortable for your neck or armpit.
And how would you feel in those cases where the seam will come out?
Is it acceptable?

Low-grade and high-quality clothing are different.
And the price is not always a measure.
Price forms with marketing expectations, customer expectations and other  influences.

So love this back side of the clothes :)

We have sorted through this question for you and we guarantee the quality of goods.

















Fabric  - front surface structure of the material.

unique texture depends on the finishing technology and the structure of the tissue itself.
Today, in conditions of transnationalization and monopolization, increasingly difficult to meet the unique textures of fabrics available.

Of course you can argue "and who need these invoices when there are  jeans or denim?".

Yes, it is true today, not everybody sees where is tinting cream and where is the clear skin... is not that what realise uniqueness and desirability texture magic.
but we know - Clients appreciate our unique texture that we manage to seek out and revive them in dresses.

choosing a dress - run it with your hand, put it on and feel on your body.
planting, bends.... texture - it is invisible on the rail;)
as you chosing your life partner  not only with eyes, as choosing  dress not only due to the price










Something about floral print

When you think of printed fabrics, what pops into your head? Right now, we’ve got floral patterns on the brain, which isn’t surprising considering florals are perhaps the one of the most ubiquitous motiffs in fashion. Inherently beautiful, and available in a million different colors, textures, and styles, most of us likely have at least one floral dress or shirt hanging in the closet.

Nowadays florals are a wardrobe staple, but how did the motif become so prevalent?

Certainly they lend a touch of loveliness to a garment, but so can any other type of imagery. Aesthetics are only part of the equation.

Long ago, flowers held deep meaning and symbolism, which people wished to imbue into their clothing. In addition to being a universal symbol of femininity, a “language of flowers” was prevalent in different cultures and time periods, and allowed for diversity in the design of patterns.

The origin of the floral fabric can be found in Asia, where flowers are an integral part of the culture.

In Japan, the chrysanthemum featured heavily in textile motifs, particularly in kimono fabrics. It’s naturally long, slender petals radiated similarly to the sun’s rays, and so the flower became synonymous with the sun, as well as a symbol of the royal family.

One of the most famous floral fabrics, chintz, has its origins in India (handmade in the country from between 1600 and 1800).  Chintz, a glazed cotton cloth printed with tiny, multicolored floral motifs, was exported to Europe via Dutch and British merchants during this era. Initially, the British could not figure out how to copy the expensive chintzes, so, in 1680 the fabric was banned from import.  By 1759, however, British manufacturers had solved the mystery of production, and were able to print chintzes at a low price. With the Industrial Revolution of the nineteenth century, textile production increased tenfold, and machine printed chintzes flooded the market and were used extensively in women’s day dresses. When discussing florals, we cannot forget the bold floral silks produced in Japan and China for centuries. It was during the late nineteenth century, however, that European artists began to take notice of the arts of Asia, especially the Impressionists.  By depicting Chinese folding screens and Japanese kimono in their paintings, these artists started the vogue for Orientalism which would last in the Occident until the World War II.Fashion fabrics of this era, especially those created in the Art Nouveau style, featured stylized and modern floral motifs inspired by Asian examples.

In the wake of the Industrial Revolution, textile production, particularly floral fabrics, had grown exponentially. Pieces that once could only be created by master craftsmen could now be replicated quickly and easily. This allowed complex motifs such as flowers to be more easily accessible to consumers, and florals’ popularity spread globally.

The motif has been and continues to be stylized in countless ways, and many of these iterations have become iconic looks.

The floral fabrics continue to be an iconic aspect of fashion, from the hibiscuses blooming all over a Hawaiian shirt to the bright, bold prints splashed across a chic DVF wrap dress. This versatile motif is here to stay, and we can’t wait to see what the future holds for it!




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